Description of Marketing Program

The Marketing program provides students with the opportunity to learn the components of marketing by broadly focusing on “managing” promotion, sales, and distribution. Students interested in a career in marketing will further enjoy topics that include consumer behavior, marketing research, and the international market and their effect on marketing strategies.

Click on the link below for a pdf copy of a sample degree plan for a degree in Accounting. All students should first consult with their academic advisors for assistance in completing this document.

Sample Degree Plan for Marketing – Fall 2017 PDF

Click on the link below for a copy of a recommended course sequence for a degree in Accounting.

Suggested Course Sequence for Marketing  – Fall 2017 PDF

Why Major in Marketing?

The American Marketing Association (AMA) defines marketing as “processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The field of marketing requires a systematic approach in creating customer value.  Additionally, marketing enables organizations to build and sustain a competitive advantage in the market.  Creating customer value through the understanding of consumer behavior, managing relationship, and developing a strong brand are some of the areas that will be covered in the marketing curriculum.

Career Opportunities in Marketing

There are many job opportunities for marketers.  Career options for marketing graduates include the following:

  • Brand Marketing
  • Marketing Research
  • Retailing
  • Promotions and Advertising
  • Services Marketing
  • Physical Distribution
  • Professional Selling and Sales Management